Featured Case Study | Concrete Contractor

Timeline: Previous 12 months

Challenge

Minimal organic visibility in Vancouver's competitive concrete repair market, ranking nowhere for the specific service (concrete/foam jacking) that drives their highest-value leads.

Approach

We rebuilt local SEO from the ground up, optimizing the Google Business Profile and building out consistent citations across 144 referring domains to establish trust signals. Content was built around high-intent service terms rather than generic keywords. In March 2026, we layered in paid social lead generation on Meta, targeting Vancouver and surrounding suburbs directly, giving Phil a second, faster-moving lead channel running alongside the organic SEO work

SEO | Google Business Profile | Social Media Ads

Featured Case Study | Legal / Professional

Timeline: Previous 12 months

Challenge

Almost no organic search presence, averaging roughly 300 organic clicks and 9,000 search impressions per period, despite offering family, wills and estates, and real estate law services

Approach

On-page SEO was restructured around each practice area individually, rather than treating the firm as one generic "lawyer" page, so family law, wills and estates, and real estate searches each had a dedicated page to rank on. Alongside that, we ran a Google Ads search campaign targeting high-intent terms like divorce and estate lawyer queries in Regina. Over the year, we continually trimmed underperforming keywords and reallocated budget toward the searches converting best, which is what drove the cost-per-acquisition improvement.

SEO | Google Business Profile | Google Ads

Featured Case Study | Medical Aesthetics

Timeline: Previous 12 months

Challenge

Only around 1,000 organic clicks and 14,300 search impressions per period, minimal visibility for a clinic in a growing, high-demand niche, not showing up for local Vernon, BC searches.

Approach

Content was built out service-line by service-line, bio-identical hormone therapy, hormone health, and facial aesthetics, so each had its own optimized page rather than competing for the same broad terms. We also tracked and optimized for AI visibility, how the clinic shows up when people ask ChatGPT, Gemini, or Perplexity about these treatments, which is a newer channel most competitors in this space aren't tracking yet. That work paid off directly: espritMD now ranks number one in AI citations for bio-identical hormones, hormone replacement therapy, IV nutrient therapy, laser skin rejuvenation, and weight loss programs.

SEO | Content Strategy | AI Visibility

Featured Case Study | Home Services

Timeline: Previous 12 months

Challenge

Google Ads was generating leads, but at a cost per acquisition that made it hard to scale paid spend profitably.

Approach

We audited the account's keyword targeting and search terms report to cut spend going to low-intent, non-converting searches, then tightened the campaign's geographic and match-type settings to focus budget on the highest-converting inspection queries. Ad copy and landing page alignment were reviewed to make sure the click matched the promise, which is typically what drives conversion rate up alongside cost efficiency.

SEO | Content Strategy | Google Ads

Featured Case Study | Medical / Dental

Timeline: Previous 12 months

Challenge

The original Google Ads account had a high cost per conversion, limiting how many new patients the budget could realistically bring in.

Approach

Rather than patch the old campaign, we rebuilt the account from scratch in a new Leads Campaign structure, moving to a Maximize Conversions bid strategy tuned specifically for this practice's booking flow. We tightened keyword targeting to reduce wasted clicks and lowered average cost per click from $2.17 to $1.90 in the process, which combined with the new conversion-focused structure to bring cost per patient down meaningfully while conversion rate held steady or improved.

SEO | Content Strategy | Google Ads

Featured Case Study | Restaurants

Timeline: Previous 12 months

Challenge

A small hotel restaurant with minimal social media traction and a location that made it easy to overlook, struggling to convert local walk-in and repeat traffic.

Approach

We set up quarterly planning meetings with London Belle to align content around seasonal menu changes and events, backed by quarterly on-site photoshoots capturing fresh food and ambiance shots across Facebook, Instagram, and LinkedIn. On the SEO side, we optimized their Google Business Profile and built out menu and location pages, which helped them climb to the number one organic ranking and grow their tracked keyword portfolio significantly alongside the social growth.

SEO | Content Strategy | Social Media