There is no hard minimum set by Google, but we recommend a starting budget of at least $500–$1,000 per month in ad spend to generate statistically meaningful data. Below this threshold, campaigns often lack enough impressions and clicks to optimise effectively. For competitive industries (legal, finance, home services), a higher starting budget, $1,500–$3,000/mo, is typically needed to compete. We'll advise on the realistic minimum for your specific market during our free audit.

Unlike SEO, Google Ads can deliver results from day one. Most clients see their first conversions within the first week of a well-structured campaign launch. However, campaigns typically improve significantly over the first 60–90 days as Google's machine learning algorithms gather conversion data and optimize delivery. The first 30 days are a learning phase we set expectations accordingly and focus on data collection before scaling.

Google Ads delivers best results as an ongoing channel, not a one-off campaign. Smart Bidding algorithms need a minimum of 30–50 conversions per month to optimize effectively which typically requires at least 3–6 months of continuous running. Many clients run campaigns indefinitely because the returns justify the spend. That said, we can also manage time-limited campaigns for product launches, seasonal promotions, or event-based promotions if ongoing management isn't required.

We use a multi-layered keyword research process: starting with your core products and services, we use Google Keyword Planner, third-party keyword tools, and competitive intelligence to identify high-intent terms. We categorise keywords by match type (exact, phrase, broad match) and build tightly-themed ad groups to maximise Quality Scores. Equally important is negative keyword research, we add exclusions upfront to prevent spend on irrelevant searches, which is one of the most impactful early optimisations.

Yes, account takeovers are a significant part of our business. We'll conduct a thorough audit of your existing account, identifying waste (irrelevant keywords, poor Quality Scores, missing negative keywords), missed opportunities (new keyword themes, audience segments, ad extensions), and structural issues. Most takeover clients see meaningful improvement within the first 60 days as we restructure and optimize. We'll share audit findings before you commit.

Google Ads (PPC) delivers immediate, paid visibility at the top of search results. You pay per click and results stop when you stop spending. SEO builds organic (unpaid) rankings over 3–12 months and delivers compounding returns over time. The ideal approach is both: Ads for immediate leads and revenue while SEO builds long-term authority. Ads data (best-converting keywords) also informs your SEO strategy.