Local Movement Ads

Reach People Right Where the Action Is.

Local Movement Ads let you serve targeted ads to people actively attending events near you. Trade shows, expos, festivals, and conferences. Capturing high-intent audiences at the exact moment they're most receptive to your brand.

10km

Event Radius Targeting

Avg. Engagement Lift

4:1

Average Cost per Conversion

What We Do

Advertise to Event Attendees

Put your brand in front of the right crowd at the right moment.

Local Movement Ads use geo-fencing technology to target people who are physically present at events relevant to your business, trade shows, industry expos, local festivals, sporting events, and more. Instead of promoting an event, you're advertising to the engaged, high-intent audience already there.

    Geo-fenced ad targeting around event venues

    Display, social & mobile ads served to event attendees

    Audience retargeting after the event ends

    Real-time campaign monitoring & optimisation

    Post-campaign analytics & ROI reporting

    Custom audience segments by event type & industry

    Audience retargeting after the event ends

Event Audience Targeting

We identify relevant local events and build geo-fenced audiences around those venues to serve your ads.

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Multi-Platform Ad Delivery

Your ads reach attendees across Google Display, Meta, programmatic networks, and mobile apps simultaneously.

Attendee Retargeting

Capture attendees during the event and re-engage them with follow-up ads for days or weeks after they leave.

Performance Analytics

Detailed reporting on impressions, clicks, conversions, and foot traffic lift tied directly to each event campaign.

Our Capabilities

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How Local Movement Ads Work for Your Business

From identifying the right events and building geo-fences to delivering ads across every platform attendees uses & retargeting them after, here's how we capture that audience for you.

Geo-Fenced Event Targeting

Reach attendees at the venues that matter most.

We build precise geo-fences around event venues such as trade show floors, convention centres & festival grounds so your ads are served exclusively to people who are physically present at those locations during the event window.

    Custom venue geo-fencing setup

    Event calendar research & selection

    Industry & audience matching

    Campaign scheduling around event dates

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Multi-Platform Ad Delivery

Serve ads across every screen attendees use.

While attendees browse their phones, scroll social feeds, or check maps during the event, your ads appear across Google Display, Meta, programmatic exchanges, and mobile in-app networks keeping your brand top of mind all day.

    Meta (Facebook & Instagram) targeting

    Dynamic creative optimisation

    Industry & audience matching

    Campaign scheduling around event dates

Post-Event Retargeting

Stay visible long after the event ends.

Attendees who saw your brand during an event are highly primed to convert. We retarget that same captured audience for up to 30 days after the event nurturing interest with follow-up ads tailored to move them toward action.

    30-day post-event retargeting window

    Personalised follow-up ad sequences

    Landing page & offer alignment

    Conversion tracking & attribution

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Campaign Analytics & Reporting

Know exactly what your ad spend delivered.

Every Local Movement Ads campaign comes with transparent reporting, impressions served at each event, click-through rates, conversions, cost per lead, and foot traffic lift, so you can see the direct impact on your business.

    Impression & reach reporting by event

    Click-through & conversion tracking

    Cost-per-lead & ROAS analysis

    Foot traffic & store visit attribution

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Why Local Movement Ads Outperform Standard Geo-Targeting

Targeting people based on where they live is broad. Targeting people while they're actively attending a relevant event is precise and the results show it.

Higher Engagement Rate

Ads served to people actively attending a relevant event generate 3× higher engagement than standard geo-targeted campaigns because the audience's intent is already aligned with your offer.

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24hr

Fast Campaign Launch

Once we've identified the right events and built your geo-fences, your campaigns can be live and serving ads to attendees within 24 hours capturing opportunities before they walk out the door.

30 days

Post-Event Retargeting

We retarget event attendees for up to 30 days after the event ends, keeping your brand visible during the critical post-event decision window when purchase intent is highest.

4:1

Average Campaign ROAS

By concentrating ad spend on pre-qualified, high-intent audiences at relevant events, our clients consistently achieve an average 4:1 return on ad spend across their Local Movement Ads campaigns.

"The best marketing doesn't feel like marketing it feels like an experience worth talking about."

— Compass Marketing Event Strategy Team

Ready to Reach Event Attendees Before Your Competitors Do?

Talk to our team today. We'll identify the best upcoming events to target in your area and map out a Local Movement Ads strategy built around your goals.

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