We'll recommend the right cadence based on your audience, goals and platform, quality always takes priority over quantity. Instagram typically benefits from 4–7 posts per week, while LinkedIn performs best at 3–5 posts per week.

Every strategy starts with a deep-dive audit of your brand, audience, competitors, and goals. We develop a content pillar framework, typically 4–5 core themes that your content revolves around ensuring variety and consistency. For example, a product business might have pillars around education, lifestyle, social proof, behind-the-scenes, and promotion. We align every post to one or more of these pillars so your feed has strategic depth, not just aesthetic appeal.

This depends on your goals and timeline. For brand building and long-term audience growth, organic content is the foundation, it builds trust and authority over time. Paid social (ads) is best used to amplify top-performing organic content, drive traffic to specific pages, or run targeted campaigns for launches or promotions. A common starting ratio is 70% organic management to 30% paid promotion, but we'll recommend the right split based on your industry, goals, and competitive landscape.

We create the majority of content in-house copywriting, graphic design, Reels scripts, and basic video production are all handled by our team. For best results, we do ask clients to share brand assets (logos, product photos, team photos) and any major announcements or promotions in advance. For certain industries (e.g. hospitality, fitness, retail), professional photography sessions produce significantly better content. We can advise on this during onboarding.

Yes, we handle campaign setup, audience targeting, creative production, A/B testing, and budget optimisation. Ad spend is billed separately so you always have full transparency over what you're spending on media vs. management. We work with Meta Ads, LinkedIn Campaign Manager.

Absolutely. You retain full ownership of all your social media accounts and all content we create for your brand. We work within your accounts (with appropriate admin access), and all assets we produce are yours to keep, regardless of whether you continue working with us. We'll provide a full content handover if you ever decide to move your management in-house.