Compass - redesign

Brand Identity Services

200+

Brands Launched

98%

Client Satisfaction

12+

Years Experience

Colour Systems

Brand Colateral

Typography

Packaging

Brand Identity Services

200+

Brands Launched

98%

Client Satisfaction

12+

Years Experience

Colour Systems

Brand Colateral

Typography

Packaging

Our 5-Step Branding Process

A proven methodology that transforms businesses into memorable brands from initial discovery through to comprehensive guidelines delivery.

Discovery

We deep-dive into your business, audience, competitors, and goals. Through workshops and interviews we uncover the authentic story your brand needs to tell.

Strategy

We define your brand positioning, personality, and messaging framework the strategic foundation that ensures every design decision has purpose.

Design

Our designers craft your visual identity, logo, colour palette, typography, and iconography through multiple concept rounds with your feedback guiding refinement.

Implementation

We roll your new identity across all brand touchpoints: website, social, signage, print, and digital assets ensuring pixel-perfect consistency everywhere.

Guidelines

You receive a comprehensive brand guidelines document your single source of truth so your team and vendors maintain brand integrity long after launch.

Step 4 - Implementation works best when paired with a dedicated web design project and an ongoing social media strategy to carry your new brand across every channel.

Everything Your Brand Needs

We cover every element of brand identity, visual, verbal, and experiential, to build a complete and consistent brand system your team can confidently deploy.

Logo Design

A timeless, versatile logo mark that works across all sizes and formats from favicon to billboard. We deliver full suites including primary, secondary, and icon-only variations.

Colour Palette

Carefully selected primary, secondary, and accent colous grounded in colour psychology and accessibility standards with hex, RGB, and Pantone references for every application.

Typography

A purposeful type system heading, body, and display fonts with usage guidelines for hierarchy, weight, and spacing that ensure readable, on-brand text everywhere.

Brand Voice

Tone-of-voice guidelines that define how your brand communicates formal or casual, technical or accessible with do/don't examples across channels.

Messaging Framework

Core taglines, value propositions, elevator pitches, and audience-specific messaging templates your team can confidently use across marketing and sales materials.

Brand Collateral

Business cards, letterheads, email signatures, social media templates, presentation decks, and branded merchandise every touchpoint aligned and on-brand.

Branding works best alongside: a professionally designed website and consistent social media presence.

Web Design →Social Media Marketing→

What Our Clients Say

Hear directly from businesses that have undergone brand transformations with our team.

"We've had a great experience working with this marketing team and Lexi. They've done an excellent job with our website, Google Business Profile (GMB), and advertising campaigns. Their expertise, communication, and attention to detail have helped strengthen our online presence and generate quality leads for our business.

They're knowledgeable, professional, and genuinely care about getting results. If you're looking for a marketing company that understands how to grow your business and deliver on what they promise, I highly recommend them. They're true experts in what they do."

A to ZOwner

"We had such a great experience working with Compass Online Marketing. Their team was professional, knowledgeable, and easy to work with from start to finish.
They took the time to understand our vision, offered valuable guidance throughout the process, and delivered exactly what we were looking for. A special thank you to Willy and the entire team for bringing our new website to life!
We would definitely recommend Compass Online Marketing to anyone looking for a marketing team that truly cares about its clients and goes the extra mile to deliver great work!"

Sadowski's Owner

"The team at Compass Online Marketing Ltd. created my website and brought my vision to life. They listened to what was important to me and were so easy to work with, and understood what I really wanted. Emelie, Willy and Rhonda thank you all so much, you made this girls dreams to help others come true."

Rhonda A.Owner

Frequently Asked Questions

Everything you need to know about our branding process, deliverables, and investment.

What's the difference between a brand refresh and a full rebrand?
A brand refresh updates and modernizes your existing identity while retaining core recognizable elements think evolved logo, refined colour palette, or updated typography. A full rebrand is a strategic repositioning: new name, entirely new visual identity, and revised messaging. We recommend a refresh when your brand is still relevant but looks dated; a rebrand when you're entering a new market, recovering from reputation issues, or fundamentally changing your business model.

How long does a branding project take from start to finish?
A focused brand identity project (logo, colour palette, typography, and core guidelines) typically takes 6–10 weeks. A comprehensive rebrand including strategy, full identity system, brand guidelines, and collateral roll-out usually runs 12–20 weeks. Timelines depend on decision-making speed on your side, the number of feedback rounds, and the complexity of your brand ecosystem. We'll give you a precise timeline in your proposal.

What do brand guidelines include and why do I need them?
Your brand guidelines document is the single source of truth for how your brand looks, sounds, and behaves. Ours typically include: logo usage rules (safe zones, sizing, incorrect uses), full colour palette with hex/RGB/Pantone/CMYK values, typography system with hierarchy examples, iconography and illustration style, photography and imagery direction, tone-of-voice guidelines, messaging framework, and application examples across digital and print. Without guidelines, every new piece of content risks brand drift your team and external vendors need this document to maintain consistency.

Do you handle brand implementation across our website and marketing?
Yes, we offer full-service brand implementation. Once your identity is approved, we can apply it to your website redesign, social media templates, print collateral, signage, and advertising. We work closely with our web design and social media teams to ensure your new brand is expressed consistently across every digital and physical touchpoint. This integrated approach is where the real impact happens.

What happens if I need to update my brand guidelines later?
Brand guidelines are living documents as your business grows and markets evolve, guidelines may need updates. We offer brand maintenance retainers and one-off update engagements. All deliverables are provided in editable source formats (Adobe Illustrator, Figma, InDesign) so your team can make minor updates, or we can handle more significant revisions as your brand matures.

Ready to Build a Brand That Stands Out?

Let's start with a free discovery call. We'll assess your current brand, discuss your goals, and outline the right approach for your business.

Book a free brand discovery call →

Web Design

Express your new brand identity through a high-converting, beautifully designed website.

Explore Web Design →

Social Media Marketing

Amplify your brand with consistent, engaging social content crafted to your new identity.

Explore Social Media →

Case Studies

See how our branding work has driven real business outcomes for clients across industries.

View Case Studies →

Let's Navigate Together

Ready to Chart Your Course?

Start with a free, no-obligation audit of your online presence, real data, no pressure, no commitment. We'll help you map your digital path and chart a clear course toward sustainable growth.